meet the author

Kurt

BAUMBERGER

Kurt started his career at Young & Rubicam on Madison Avenue, then spent a decade at The Coca-Cola Company.

He went on to found multiple technology companies and a Design Thinking firm specialising in transforming fuzzy ideas into physical reality in 90 days. He has worked with SEGA, EA Sports, Apple, Medtronic, UPS and others — balancing commerce, creativity, and innovation.

He has written Innovation Navigation and Adapt or Die, helped launch products from Advil to Madden NFL to Tesla, and taught at Stanford, Georgia Tech, UGA, and Duke, where he was recently recognized as a Leader of Consequence.

He splits his time between Atlanta and Vero Beach with his wife and their rambunctious German Shepherd, Stella.